Website videos, according to the CMI (Content Marketing Institute) “are great for audience retention and can increase purchase intent by 97%.” Why wouldn’t you want to use a marketing tool with that kind of potential? Here are some ways to consider using videos to enhance your business.
6. Customer Support Videos.
I was having trouble with my internet router. I went to the router’s website and there were videos that walked me step by step through rebooting my router. Also, how to sync my satellite boosters and even how to reinstall it if I messed up completely. Customer support videos might not eliminate your help lines but it might go a long way in getting some questions answered before actual people have to get involved.
7. Live Streaming the Launch of a New Product or Service.
Live streaming is one of the newest ways to reach your customers. This is very similar to the EPR but it has the extra advantage of being live so that you can interact with your customers. As you live stream you can watch viewers comment on what they are seeing. That way if they like your product or service you will know immediately. Also, if they see a potential problem with it you will know and can interact with them, either live on the air or in the comments section, to explain any nuances that they may not be understanding. Modern customers like to have direct access to a company. They don’t want to jump through a bunch of hoops to get answers to their questions.
8. Live Streaming Company Training Sessions, Meetings or Conferences.
Any event that you have at your company that you want more than just local employees to attend, can be live streamed. Studies have shown that even a paid event like a conference if it is live streamed can boost attendance from year to year. People that are at home watching see that there is added value to being at a conference in person and will sign up to attend the next year. Training sessions can be live streamed and eliminate the need to have more sessions in different locations and the archive of the live stream training can be viewed over and over again giving added value to the sessions.
9. Live Streaming a President or CEO’s Message.
One of the hardest things to do as a company is to relay a consistent message to either your customers or even to your employees. Having manager’s meetings to explain a new policy and expecting those managers to correctly convey that policy to customers or employees is risky. Each manager will hear the message slightly differently and will take what they think the most important thing is and relate that to those he manages. Pretty soon the message is not what the president intended at all. Having the president or CEO state that message directly to her customers or employees all at the same time will keep the message intact and eliminate the possibility of any confusion.
Videos, especially ones that can enhance a companies website, are poised to be the next great marketing tool for any type of business.