Planning a Live Stream Talk Show

Do you need to put a human face on your company? Do you want your business to connect with your customers on a personal level? One way to do this is to have a live stream talk show. You can have a talk show and interview your president, CEO or anyone else that could be a spokesperson for your business and because it’s live you can take questions from people in your audience both in the room and across the world. Do you need to communicate a new product or way of doing something? Have a talk show and have someone explain the new operating procedure or demonstrate your new product. The format is great because by asking questions to your spokesperson they can comfortably answer instead of making a big speech. It’s a great way to present information without being stiff. Having a regularly scheduled live stream talk show is a great way to reach customers but it can also be a great way to communicate new information to your management and staff.

Here are some tips for when you are planning on having a live streaming talk show.

Carefully pick your spokesperson.

This person should be knowledgeable of your company and able to field questions easily. It’s good to have someone in authority so that when they answer the viewer feels that it is the company answering not just the PR person answering. You want the person asking the question to feel like she’s being heard not just getting the PR spin. Your spokesperson should be relaxed not worried about what he or she will say. This will come across on the live stream and will reflect negatively on your company. The spokesperson should be charming but not come across as a slick mouthpiece for the company.

Carefully pick the topic for the talk show.

Decide what the topic or the theme will be for the talk show. Have a plan for the show so that when you start to field questions from the audience you will have an idea of how to respond. If the topic is about sales and marketing you don’t want an audience member to ask you how to report a co-worker to HR. You don’t want your spokesperson to be blindsided on a live stream. Explain up front that on this live stream we will be talking about the new sales tools and the marketing strategy. You may want to have your audience submit topics for upcoming live stream talk shows allowing them to participate more and to buy in to the whole purpose of the talk show.

Carefully pick the live stream company for your talk show.

Make sure that you carefully choose the video production company that you plan to use for your talk show. They should be a good fit for your company. They must understand what your message is and help you communicate that correctly. Don’t pick a company that will execute their plan and ignore your ideas. You must go with a live stream company that can make your talk show look like an actual show that would air on network television. People see talk shows all of the time. They are on in the daytime, they are on in late night television. Everyone knows what a talk show should look like so make sure your live stream company can do that. They must have multiple cameras so that when someone talks they have a closeup. There should be proper lighting so that everyone looks the best that they can. The person asking the questions should be attractive and able to keep up with the conversation. An interviewer that asks a question that has just been answered makes everyone uncomfortable.

With careful planning, a live stream talk show is a great way to humanize your company, relay new in-house information to management and staff, and reach out to your customers in a new and innovative way.

Making a Web Video for Your Company

Why does your company need a web video? According to Adam Hayes
@wyzowl in 2020 “85% of businesses use video as a marketing tool. What’s more, 92% of marketers who use video say it's an important part of their marketing strategy.” One more statistic, “88% of video marketers reported that video gives them a positive ROI.”
Now that we’ve established that you should use video, let’s talk about how to make that all important web video.


Who is your audience?

You must start with this question. Knowing your audience is vital to whether a video works or its just filler on your page. We are not necessarily talking demographics, but that does play into it. You need to know what brought your audience to your website, why they are interested in your product and how they will use it. You need to target your audience. The shotgun approach won’t work. I video for all people is a video for no people. Know your audience.

What is your message?

Just like with an audience, web videos with one message work better than videos with multiple messages. The way to decide your message is to ask yourself, “at the end of this video, what do I want my audience to do?” Videos are great communication tools. Videos can use visuals and sounds to accomplish many outcomes. Do you want your audience to pull out their wallets? Do you want them to understand how to use your product? Do you want them to change their lifestyles? Video is the best medium for pulling heartstrings. When you get a person’s emotions involved they are more likely to do what you want them to do. Know your message.

How do you convey your message to your audience?

After you know your audience and your message, you need to start thinking about how you will communicate that message. You need to think about the script. Whether you hire a professional video production company or you do it in-house the first thing you do is start working on a script. No one ever goes out to make a video without first putting pen to paper (fingers to keyboard). Sit down at your desk and think about what is visually interesting about your company. Do some brainstorming and put some ideas down. Once you have your ideas, work them around and see if they fit into the message you want to convey. Pretty soon you will have the backbone of an outline for your script. Once you have an outline then you can work on the words. You don’t need fancy script-writing software, any word processor will do. Like any speech, report or fairytale, a web video has a beginning, a middle and an end. The old adage, “tell them what you’re going to tell them, tell them, then tell them what you told them” works every time. Start strong, give them good information in the middle, then finish strong.

You know your audience, you know your message and you’ve put the words together that gets that message to that audience. Go and make a web video.

4 1/2 Reasons to Live Stream

Live streaming is the latest and best way to set your business apart from your competition and create an inclusive experience for your employees all while letting you interact with people in real time.

1. Broadcast an event or conference
The most common form of live stream is to broadcast a seminar, conference or event. This is the best way to get your message to the most people possible. Studies have shown that even if it is a paid event, live streaming does not lessen the attendance to the event and in fact raises attendance year over year.

2. All Hands Meeting
Traveling for business in the modern age is work, not to mention expensive. Bringing team members from different parts of the country or the world is costly and time consuming. Having the president or CEO travel to the different branches often causes the message to drift from place to place. Live stream your All Hands meetings. Its quicker, cheaper and you can keep your message consistent.

3. Product Launch
How do you get your new product in front of your distributors or customers? You could travel to different companies and demonstrate your new product. You could send out letters, post cards or emails about it but what if the customers/distributors have questions? Then they have to phone you or write to you and what if they don’t take the time? Then you’ve lost a customer without even knowing it. The better solution is to live stream your product launch. You can let your customers/distributors know before the live stream and they can watch and ask questions live while you demonstrate your new product. Live streaming is interactive so you can find out immediately what your customers are thinking about your new product.

4. Present Your Message to the World
Your company might not have a product to sell but you still have a message you need to present to as many people as possible. You have a message, live stream it to the world.

4 1/2. Get Your Business Noticed
Much like this 1/2 a point, live streaming gets your business noticed. With live streaming you can interact with the world and they can interact with you. No support team, no phone banks. Just you and your message together with your customers and their questions, all in real time.

Live streaming gets your message out to your employees or your customers, launches your product, and adds thousands to the attendance of your event or conference all while letting viewers interact with you and your company.