Do you need to put a human face on your company? Do you want your business to connect with your customers on a personal level? One way to do this is to have a live stream talk show. You can have a talk show and interview your president, CEO or anyone else that could be a spokesperson for your business and because it’s live you can take questions from people in your audience both in the room and across the world. Do you need to communicate a new product or way of doing something? Have a talk show and have someone explain the new operating procedure or demonstrate your new product. The format is great because by asking questions to your spokesperson they can comfortably answer instead of making a big speech. It’s a great way to present information without being stiff. Having a regularly scheduled live stream talk show is a great way to reach customers but it can also be a great way to communicate new information to your management and staff.
Here are some tips for when you are planning on having a live streaming talk show.
Carefully pick your spokesperson.
This person should be knowledgeable of your company and able to field questions easily. It’s good to have someone in authority so that when they answer the viewer feels that it is the company answering not just the PR person answering. You want the person asking the question to feel like she’s being heard not just getting the PR spin. Your spokesperson should be relaxed not worried about what he or she will say. This will come across on the live stream and will reflect negatively on your company. The spokesperson should be charming but not come across as a slick mouthpiece for the company.
Carefully pick the topic for the talk show.
Decide what the topic or the theme will be for the talk show. Have a plan for the show so that when you start to field questions from the audience you will have an idea of how to respond. If the topic is about sales and marketing you don’t want an audience member to ask you how to report a co-worker to HR. You don’t want your spokesperson to be blindsided on a live stream. Explain up front that on this live stream we will be talking about the new sales tools and the marketing strategy. You may want to have your audience submit topics for upcoming live stream talk shows allowing them to participate more and to buy in to the whole purpose of the talk show.
Carefully pick the live stream company for your talk show.
Make sure that you carefully choose the video production company that you plan to use for your talk show. They should be a good fit for your company. They must understand what your message is and help you communicate that correctly. Don’t pick a company that will execute their plan and ignore your ideas. You must go with a live stream company that can make your talk show look like an actual show that would air on network television. People see talk shows all of the time. They are on in the daytime, they are on in late night television. Everyone knows what a talk show should look like so make sure your live stream company can do that. They must have multiple cameras so that when someone talks they have a closeup. There should be proper lighting so that everyone looks the best that they can. The person asking the questions should be attractive and able to keep up with the conversation. An interviewer that asks a question that has just been answered makes everyone uncomfortable.
With careful planning, a live stream talk show is a great way to humanize your company, relay new in-house information to management and staff, and reach out to your customers in a new and innovative way.
