Full Service Production

The talented staff at Pure Logic Video has helped both small and large clients get better ROI by integrating video in various business area described below:

Training Videos

1. Employee Training
New employee training is a costly and repetitive process. The skill and effectiveness of trainers varies and results in a loss of quality control over a vital process. A well-crafted video will save time and money and raise the quality level of employee training. For example, a video explaining how a warehouse is designed and how to operate a forklift will decrease new-employee training time. Similarly, a video explaining a company’s health benefits will save an HR department several hours a week. A video about workplace safety and accident prevention (made available in multiple languages) will create a safer, more productive work environment as well as save money on insurance and worker’s comp. Given to employees as a DVD or posted online, a video serves as a constantly-available reference for employees during the course of employment—ideal for complex and detailed training scenarios.

2. Video Owner's Manuals/Product Instruction
Detailed videos explaining and demonstrating how a product works save companies money by reducing the return of products and limiting calls to customer service. Demonstration is the key—for instance, a video showing how to properly use and maintain a piece of equipment could prolong its use and improve customer loyalty. With DVD menus, a video could be used the same as printed material and a video has a better chance of being viewed.

3. Workshops
Businesses have long valued the importance of employee enrichment workshops and conferences, but it is not always feasible to send all employees at the same time. Video preserves and captures the information so employees who could not attend can still benefit from the content.

Sales

1. Product Demos
Live sales presentations are the most high-risk/high-reward element of many sales and marketing efforts. Showing off what a product can do may close a deal, but it is not always a simple matter to take a piece of equipment along on a sales presentation. The product might be bulky, need an expert operator or need a specialized demonstration site. A well-constructed video can demonstrate a product easily, in a variety of places or situations, and a company can show the product in its best light. A DVD or video e-mail could be sent ahead of a sales call to whet the prospect’s interest.

2. Info-mercials/Info-tainment
Info-mercials have become a mainstay of TV marketing in the past decade. Targeted airtime helps companies reach potential buyers who are will to invest 30 minutes to learn about a company’s offering. Now broadband internet has made even more video-sharing options available to forward-thinking marketers. The most successful infomercials have a strong element of entertainment or “info-tainment”—a hook and style that keeps viewers in their seats with their thumbs off the remote. Infomercials must keep viewer watching, building momentum and curiosity and leading to an irresistible call to action. With hundreds of channels competing for audience attention, production value is vital to ROI. Info-tainment works—and in some categories is unmatched in its ability to generate direct sales and qualified leads.

3. Video Press Releases (VPR's)
Network or local television is an excellent marketing tool for getting your product or service out to the public. Of course, buying television time is costly, but what if you could get your product on TV for free? With the advent of news TV and its 24/7 coverage, news outlets are always looking for stories. Give them one! Write a press release for a new product or service, create a professional video of your product and send it to the local stations. They will have a story, and your product or service will be on TV for free.

Corporate Communication

As corporations grow, one of the challenges that face executives is how to effectively communicate with employees that are often scattered in a more personal and engaging way than a massive conference call. Even more, some executive messages need to be received and understood by every employee in the clearest way possible. The old-style chain of command approach (president tells the district managers, they tell the regional managers, they tell the department heads…we called this the game of “telephone” when we were kids) just doesn’t work. By the time the message gets to each employee very little of the content or feeling of the original message is retained.

Email gets the same message to everyone, but is highly ineffective at conveying emotion: warmth, pride, happiness, seriousness are all lost. Video is the best medium for maintaining the emphasis and emotion of a message from the executive suite to the loading dock.

1. Video Newsletters
An effective, yet often underutilized, method of keeping good communication within a company is through a monthly or quarterly video newsletter. A video, either sent to each division through the mail or on an intranet feed, could include “messages from the president” or other key personnel, new product announcements, news from around the company, spotlights on employees, etc. Video newsletters instill company loyalty, creating interest and excitement in the company while boosting morale.

2. Video Resumes
In today’s working world you need to be noticed. When you are looking for work, you need more than just a sheet of paper to tell your story. Video resumes let you tell a potential employer why they should hire you and what you could bring to their company. Don’t rely on paper and ink. Tell your story in living color and with sound.

3. Banquet Videos
Videos enliven any celebratory corporate setting like banquets, receptions, cocktail parties, luncheons, etc.

Among other things, video can be used to recognize employee accomplishments or a specific milestone, show company highlights from the previous year, set the tone for a key speaker, or motivate and mobilize employees toward a goal.